Oread Pharmaceutical Laboratories

Trade Show Exhibit

Pharmaceutical laboratory was having a difficult time getting decision-makers (scientists) to engage in conversation at trade shows. There was high resistance to anything remotely associated with sales. Consequently, the laboratory's competitive advantages were not getting consideration.

We believed once the decision-makers saw Oread's advantages, they would use the laboratory's capabilities. Our approach was to take the message to the decision-makers. We built four huge backlit, 2 sided, freestanding marquees, and positioned them at the corners of an island space at trade shows.

Now, their message could be read from 30 feet away in all directions. The result was an immediate and significant increase in communication, and an equally immediate and significant increase in sales. Moreover, the exhibit we designed was generating as much traffic at trade shows as exhibits costing ten times as much.