Promotion & Collateral Material

There is a huge economic advantage to those brands that know what's hot, what's not, what's cool, and what's cooling off with kids 8 to 15 in America. Leading the way in developing accurate research for the kids market is EMR KIDSAY.

When KIDSAY wanted to introduce their new, highly accurate "Trend Tracker" research program to the mega-brands, they selected Porrevecchio Advertising & Marketing to handle the launch. With Disneyworld as the backdrop, brand managers were introduced to the simple yet complex world of how kids make choices, and how trends can be tracked accurately and efficiently. KIDSAY's new "Trend Tracker" research model allows major brands to tap in to the juvenile mind in time to make major marketing decisions, with enormous economic benefits as a by-product. The promotional piece shown here was used to introduce the new "Trend Tracker" research to brand managers, and the response was overwhelming.