Print Advertising Campaign

A print advertising campaign began six weeks after the brochure was introduced. The ads were directed to both horizontal and vertical markets. Their purpose was to create interest in APAC Customer Services' product offerings by creating arresting, compelling ads. In addition, the ads needed to build the company's brand, while reinforcing APAC's leadership image with financial analysts and sales prospects.

The result of the ad campaign was a sustained rise in stock prices, and sales continued to climb. Additionally, the publications in which the ads ran were so impressed with the quality of the campaign, they referenced the ads as examples of outstanding print advertising.