Corporate Brochure

A total corporate re-branding campaign was initiated to re-establish the company's leadership position in the field of Customer Relationship Management. A stunning corporate brochure was produced to introduce the campaign. The brochure had to serve three distinct markets: financial analysts, sales prospects, and key department heads within the company.

Response to the brochure was overwhelming and positive. Financial analysts began recommending the stock, and stock prices rose steadily. The sales staff used the brochure as an effective sales tool, and significant sales volume followed. Within the company, a buzz was created, which reinforced company pride.